Digital Marketing is the new way of doing business. These days people go online to search for the best restaurant in the area, to look for advice on how to train a dog or to find a social group to chat about their hobbies. Modern marketing also comes with the ability to collect more data than ever. This can be both a blessing and a curse. A blessing as you can really improve your business but a curse because you now need to be more tech and numbers savvy than before. Here are some tips to generate leads and to manage your data:
- The first step to generate leads is to create a good landing page with a contact form. The best practice is to limit the number of fields (or data points) that you are going to collect. The less fields you have, more likely the form will be submitted. Typically, you want to collect an email, first name (so you can personalize your communications) and one or two more fields that are pertaining to your business. For example, if you are running an ice cream shop you may want to ask what flavor they prefer when deciding what flavor to introduce to your shop. If you are selling cars, you may ask them what model they are interested in.
- Once you have created a landing page, it is now time to attract people to your website. You can run digital marketing ads using Google AdWords, Facebook Ads or AdMob for mobile specific advertising. You can also start sharing your website using the best social media techniques, which we can help you with.
- Finally, when the leads are being generated it is time to manage all the data that you have collected. You can deploy emails, call your prospect companies, improve your product or service offerings or so on…
Once the data is accumulated and marketing is an ongoing success, you will have a new headache on your hands and that is to clean all the data that you have collected. Luckily, there are data cleaning companies that can handle all the data that you have collected so you can continue to focus on your business and marketing.